Built where the heat tests everything.
The “Built in the Heat” Hoodie represents the grind, resilience, and mindset shaped by the Arizona desert. Inspired by Phoenix and the pressure it demands, this piece is made for those who don’t fold — they adapt, endure, and grow.
Featuring a bold back graphic of the Phoenix skyline rising from the desert and a clean PHX chest mark on the front, this hoodie blends local identity with purpose-driven design.
This isn’t just where you’re from —
it’s what you’re built through.
Lyfe Grind Co — Forged Under Pressure. Built Different.
🎯 PERFECT FOR
- Phoenix / Arizona locals
- Gym & training sessions
- Streetwear outfits
- Everyday wear with identity
Product features
- Soft 80% cotton / 20% polyester midweight (8.5 oz) fabric for a smooth, substantial feel
- Adjustable drawstring hood with matching woven cord
- Spacious kangaroo pouch pocket for hands or essentials
- Ribbed-knit cuffs and waistband retain shape and provide stretch
- Tear-away label and regular fit for easy wear and care
Care instructions
- Machine wash: cold (max 30C or 90F)
- Do not bleach
- Do not tumble dry
- Iron, steam or dry: low heat
- Do not dryclean
| S | M | L | XL | 2XL | 3XL | |
|---|---|---|---|---|---|---|
| Width, in | 20.47 | 21.65 | 22.83 | 24.02 | 25.20 | 26.38 |
| Length, in | 28.35 | 29.33 | 30.31 | 31.30 | 32.28 | 33.27 |
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: AS Colour 5101, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Machine wash: cold (max 30C or 90F), Do not bleach, Do not tumble dry, Iron, steam or dry: low heat, Do not dryclean